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[YDR]⇒ Libro The Invisible Gorilla Daniel Simons Christopher Chabris 9781606711552 Books

The Invisible Gorilla Daniel Simons Christopher Chabris 9781606711552 Books



Download As PDF : The Invisible Gorilla Daniel Simons Christopher Chabris 9781606711552 Books

Download PDF The Invisible Gorilla Daniel Simons Christopher Chabris 9781606711552 Books

In this popular best seller, Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use stories from our daily lives and scientific findings to demonstrate an important truth our minds don't work the way we think they do. We think we see the world and ourselves as we really are, but we're actually missing quite a lot - and incorrectly assuming a whole lot more. Chabris and Simons reveal how five pervasive and common illusions of attention, perception, memory, and reasoning often get us into trouble - and can even have deadly consequences. The authors explain why we consistently buy into illusions and what we can do to defend ourselves against their sometimes-disastrous results. This book provides a new way to think about our own minds and offers us startling and fresh insights into the minds of others.

The Invisible Gorilla Daniel Simons Christopher Chabris 9781606711552 Books

The authors designed a clever experiment wherein test subjects were asked to keep count of the number of passes in a video of a basketball game. Because they were so focused on the assigned task, a surprising number of test subjects failed to notice a person in a gorilla suit in plain view. From this experiment and a handful of others, the authors have decided to declare war on intuition. They have a particular aversion to CEO profiles that laud the subject's "gut" decision-making and to journalists who draw invalid conclusions from scientific studies, for example, that immunizations cause autism.

The illusions that they illustrate do seem to be common human failings:

o We overestimate our ability to multi-task

o We overestimate the accuracy of our memories

o We mistake confidence for capability

o We confuse causation with correlation

One particular peril that the authors justly explicate is the faultiness of eyewitness identification. No one who reads this book is likely to trust an eyewitness in a court of law.

The book, however, feels padded. The descriptions of the clever experiments are worthwhile, as are the critiques of faulty studies. But the authors expend a lot of verbiage on speculation, trying to squeeze whole chapters out of information that could be conveyed in two pages. They also seem to be rather confident that the next study won't contradict what the last one seemed to prove.

I also don't understand why they take a few illusions that humans fall prey to and declare that intuition is the culprit. We also are vulnerable to optical illusions, but we don't walk around with eyes shut.

Product details

  • Hardcover 306 pages
  • Publisher MJF Books; !st edition (January 1, 2010)
  • Language English
  • ISBN-10 1606711555
  • ISBN-13 978-1606711552
  • ASIN B009QTTYCQ

Read The Invisible Gorilla Daniel Simons Christopher Chabris 9781606711552 Books

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The Invisible Gorilla Daniel Simons Christopher Chabris 9781606711552 Books Reviews


Often I buy a book and later donate it to the library. This one I am keeping and will refer to it once in a while. It is chock full of illuminating and amazing experiments that prove we don't always know what we think we know.

Would you have thought that, if we write down descriptions of a perpetrator of a crime after we witness it, that we are less likely to identify the perpetrator in a lineup than we are if we do something unrelated before looking at the lineup? Would you believe that there is a good chance you won't notice you are talking to a different stranger with whom you were having a conversation after someone blocked your sight of him momentarily?

These are fascinating controlled experiments that will surprise you. It will also make you a bit less secure in your own memories and a little more tolerant when others differ. This may be a good thing. Is your brother really lying about something he says you did as a kid or have you both misremembered?

The book is very readable and keeps the reader interested throughout.
I loved this book! It was fascinating how we can be looking right at something but still not see it because we are so focused on one thing. It really lends insight into the psychology of the human mind and how we see and remember things. Of course we all know that eyewitness accounts are flawed, but most of us would argue that we are better than average at noticing details. The unbelievable part came in when viewing the actual video links (I won't spoil this for those who have not read the book yet). Suffice it to say that most of us will be amazed at exactly what we will miss. Just like the old game we used to play in school where someone whispered something to someone else and everyone passed it on- the final "story" never resembled the first statement. The tales of eyewitness accounts where people are positive they are right and someone's reputation and/or life hang in the balance-well, the fun tricks in the book are proof that not-so-fun events of mistaken identity take place everyday. It is not a "preachy" book but shows through example (and story) how wrong we sometimes perceive things. I would recommend this book to anyone. It reminded me for some reason of "The Tpping Point" and the two "Freakanomics" releases. I believe if you liked those books, you will enjoy this one as well.
This book not only provides a great description of the surprising finding of how easily our mind over-rides what
we see; it expands on the basic finding by applying the principle to real world situations. Don't believe everything
you read can now be expanded to Don't believe everything you think you see.
I needed this book at the very last minute for a course and it shipped in on time (and in perfect condition) so that was great. The book itself was a great read! Thought provoking and I really gained some insight reading this book. The discussions that transpired from this book was so rich due to the content. Definitely recommend anyone (not just psychology people) to read it!
I had to read this book as part of my capstone for psychology and it was actually really interesting. And I know it says that after reading this book you'll look at everything around you differently and you really do. It's a great thinking book
Right at the top of the Customer Bucket core competency--is this principle "We are zealots for researching and understanding our markets."

So if your customer research is more anecdote than actuality, take a fascinating side trip through "The Invisible Gorilla." The book addresses six everyday illusions Attention, Memory, Confidence. Knowledge, Cause, and Potential.

Warning! This hard-to-put-down book will be hard on you--if you've based your customer research on the wrong hypotheses, incorrect associations (versus cause), and "change blindness blindness." I'll read this book again--maybe three times!
The authors designed a clever experiment wherein test subjects were asked to keep count of the number of passes in a video of a basketball game. Because they were so focused on the assigned task, a surprising number of test subjects failed to notice a person in a gorilla suit in plain view. From this experiment and a handful of others, the authors have decided to declare war on intuition. They have a particular aversion to CEO profiles that laud the subject's "gut" decision-making and to journalists who draw invalid conclusions from scientific studies, for example, that immunizations cause autism.

The illusions that they illustrate do seem to be common human failings

o We overestimate our ability to multi-task

o We overestimate the accuracy of our memories

o We mistake confidence for capability

o We confuse causation with correlation

One particular peril that the authors justly explicate is the faultiness of eyewitness identification. No one who reads this book is likely to trust an eyewitness in a court of law.

The book, however, feels padded. The descriptions of the clever experiments are worthwhile, as are the critiques of faulty studies. But the authors expend a lot of verbiage on speculation, trying to squeeze whole chapters out of information that could be conveyed in two pages. They also seem to be rather confident that the next study won't contradict what the last one seemed to prove.

I also don't understand why they take a few illusions that humans fall prey to and declare that intuition is the culprit. We also are vulnerable to optical illusions, but we don't walk around with eyes shut.
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